Meet My DurioCity
Sdn Bhd
Our Journey: From Passion to Perfection
Welcome to My DurioCity, where passion meets the pinnacle of durian excellence. Here, we take pride in sharing our journey, the people behind our brand, and what makes our durians truly special. Dive into the heart of our business and discover what sets us apart.
Our Journey: From Passion to Perfection
Our Story
Founded with a Deep Passion for Durians
My DurioCity’s story is a testament to the power of passion and vision. Our journey began with an unwavering love for durians, particularly the iconic D197 Durian variety. Our founders, Dato’ Yirin Choo, envisioned a company that would cultivate these exceptional durians and elevate them to a status of global renown.
Beginnings in Pahang
Nestled in Pahang’s lush, fertile landscapes, My DurioCity started as a small venture driven by the desire to share the unique taste and exceptional quality of the D197 Durians with the world. Dato’ Yirin Choo believed that this remarkable fruit, known for its creamy texture and distinct flavour, deserved to be celebrated far beyond the borders of Malaysia.
Cultivating Excellence
Committed to excellence, our founder has embarked on a journey to master cultivating D197 Durians. She combined traditional farming methods passed down through generations with cutting-edge agricultural technologies to create an optimal environment for growing these durians. This blend of tradition and innovation has been at the heart of our approach, ensuring that every durian we produce reflects the highest quality standards
A Vision of Accessibility
From the outset, My DurioCity was built on the vision of making premium D197 Durians accessible and cherished worldwide. Our founder recognized that the key to achieving this vision was growing the best durians and making them available to durian lovers everywhere. This vision has guided our expansion from a local plantation to a thriving business with a global reach.
Commitment to Sustainability
Sustainability has always been a core value at My DurioCity. Our founders understood the importance of preserving the environment while cultivating the highest quality durians. Today, our commitment to eco-friendly farming practices continue to drive our operations, ensuring that we produce exceptional durians without compromising the health of our planet.
Growth and Innovation
Over the years, My DurioCity has grown from a humble plantation into a leading name in the durian industry. Our journey has been marked by continuous innovation, from refining our cultivation techniques to developing state-of-the-art processing facilities. This growth has allowed us to expand our offerings, including a diverse range of durian products and merchandise that celebrate the essence of D197 Durians.
A Thriving Business
What began as a dream has blossomed into a thriving business dedicated to excellence. Today, My DurioCity stands as a beacon of quality, known for delivering durians that are cherished for their unparalleled flavour and freshness. Our dedication to maintaining the authenticity and premium nature of D197 Durians has earned us a reputation as a trusted provider of the finest durians.
Connecting with the World
We take pride in growing and delivering premium durians and connecting with durian enthusiasts around the globe. Through our retail outlets and online store, we make it easy for customers to experience the exceptional quality of our durians. Our story is one of passion, dedication, and a relentless pursuit of perfection, and we invite you to join us on this journey.
Our Core Value
THREE Guiding Practices
-
Always Monitor Competitors
-
We keep a vigilant eye on the market to understand and anticipate trends, ensuring we maintain our competitive edge.
-
-
Always Learn from Leaders
-
We study industry pioneers to incorporate their successful strategies, adapting them to enhance our unique approach.
-
-
Always Innovate Independently
-
We champion independent innovation, fostering a creative environment that drives the development of distinctive solutions and products.
-
FOUR Foundational Priorities
-
Quality First
-
Quality is our cornerstone. We are dedicated to producing D197 Musang King durians that meet the highest taste, freshness, and excellence standards.
-
-
Customers First
-
Our customers are at the heart of our operations. We strive to provide exceptional service and products, ensuring their satisfaction and loyalty.
-
-
Innovation First
-
Innovation is key to our success. We constantly seek out and implement new technologies and methods to improve our products and services.
-
-
Heritage First
-
We honour our rich heritage by integrating traditional cultivation practices with modern innovations, preserving the authenticity and legacy of our durians.
-
01
Safety & Security
Your safety is our highest priority. We adhere to rigorous standards to ensure that every aspect of our operations, from farm to table, maintains the utmost safety and security. This guarantees that our products are delightful and safe for your enjoyment.
02
Transparency
We believe in honesty and openness. From farming practices to business operations, we are committed to maintaining transparency with our customers and partners. You deserve to know exactly where your durian comes from and how it’s produced.
03
Growth & Innovation
Innovation drives us forward. We constantly seek new ways to enhance our processes, improve our products, and introduce fresh ideas that benefit our customers and the industry. Our commitment to growth means we never stop evolving to meet your needs.
04
Team Work
Our success is built on collaboration. We value each team member’s contributions and foster a supportive environment where everyone can thrive. Together, we achieve more and create exceptional experiences for our customers.
05
Community Outreach
We are dedicated to making a positive impact on our community. Through various outreach programs and partnerships, we strive to give back and support the communities that support us. We believe in building a better future together.
06
Craftsmanship
Our dedication to craftsmanship ensures that every durian we offer meets the highest quality standards. We take pride in our meticulous attention to detail, from cultivation to the final product, to provide you with the best possible durian experience.
Our Culture
Safety, Transparency, Innovation, Unity
Meet The Team
Founder & Director
Dato' Yirin Choo
Dato’ Yirin Choo embodies excellence and success as an accomplished female entrepreneur. Since founding Dynaplast (M) Sdn Bhd in 2000, she has driven significant achievements in various prominent brands and businesses, earning her recognition as a leading entrepreneur in Asia.
Her outstanding leadership and significant business impact have garnered prestigious accolades, including the Women Entrepreneurs Award, the Young Entrepreneurs Award, the Super Woman Entrepreneur Award, and the Innovator of the Year. Her contributions were further recognized in 2016 when she was conferred the Darjah Indera Mahkota Pahang (DIMP), granting her the title of Dato’.
Today, Dato’ Yirin Choo oversees a global portfolio of over 30 organizations and brands across multiple industries. Looking ahead, she plans groundbreaking initiatives, including pioneering a distinctive durian industry, reinforcing her legacy of innovation and excellence in the business world.
Our Team
Excellence Together, Durians Perfected
At My DurioCity, our team is the cornerstone of our excellence and innovation. Each member is a leader in their field, contributing specialized expertise and unwavering dedication to our mission. From our visionary founders to our skilled agronomists, cutting-edge technologists, and customer-centric service professionals, our team embodies a synergy of talent and passion. Together, we drive the cultivation, processing, and delivery of unparalleled D197 Musang King durians, setting industry standards for quality, sustainability, and customer satisfaction. Meet the exceptional individuals who power My DurioCity’s success.
CEO
Dato' KC Lim
Dato’ Lim Kim Chong is a visionary entrepreneur with a distinguished career marked by dynamic leadership and innovative ventures. Since launching his professional journey in 1995, he has excelled in managing operations across the Asia Pacific, earning a reputation for strategic insight and operational excellence.
In 2006, Dato’ Lim founded a diverse portfolio of businesses spanning food & beverage, entertainment, marketing, and investment. His ventures, including pioneering initiatives in the durian industry, have earned prestigious accolades such as the Rising Star and Brand Excellence awards, reflecting his business acumen and commitment to growth across multiple sectors.
Honored with the title of Dato’ in 2018 for his contributions to business and society, he continues to lead with a focus on innovative strategies and operational excellence. Celebrated in publications like Asia Success and the World Dictionary of Successful Minnan Businessmen, Dato’ Lim remains dedicated to advancing his company’s diversified growth and strengthening its position as an industry leader.
General Manager
Christine Yee
With a background in business accounting and 20 years of experience in corporate management, she upholds principles of integrity, honesty, innovation, excellence, efficiency, and responsibility in her work. She collaborates effectively with professionals to ensure efficient and accurate budgeting. She also develops and implements departmental policies, goals, and procedures to ensure optimal profitability. Additionally, she oversees overall company operations, formulates and executes strategic plans, and manages budgets and finances.
Operation Manager
Alice Yee
She is a caring and empathetic individual, full of energy and responsibility towards her work. She believes that proper planning, preparation, and communication are key to the smooth progress of projects. Thus, she is always well-prepared and ready to serve clients at any time. As the bridge of communication within the company, she ensures that all projects and activities proceed smoothly and efficiently. Her passion for work enables every client to maintain a good relationship with the company.
Graphic Designer
Leong Meng Wai
Experienced brand designer with a strong background in visual design for leading companies and global brands. Specializes in crafting distinctive and impactful brand identities by seamlessly blending core values with market trends. Combines strategic thinking, consumer psychology, and innovative design approaches to create visually compelling and emotionally resonant brand experiences. Passionate about enhancing brand recognition, engagement, and long-term competitiveness through thoughtful storytelling, market analysis, and cutting-edge design solutions.
General Manager
Christine Yee
With a background in business accounting and 20 years of experience in corporate management, she upholds principles of integrity, honesty, innovation, excellence, efficiency, and responsibility in her work. She collaborates effectively with professionals to ensure efficient and accurate budgeting. She also develops and implements departmental policies, goals, and procedures to ensure optimal profitability. Additionally, she oversees overall company operations, formulates and executes strategic plans, and manages budgets and finances.
Operation Manager
Alice Yee
She is a caring and empathetic individual, full of energy and responsibility towards her work. She believes that proper planning, preparation, and communication are key to the smooth progress of projects. Thus, she is always well-prepared and ready to serve clients at any time. As the bridge of communication within the company, she ensures that all projects and activities proceed smoothly and efficiently. Her passion for work enables every client to maintain a good relationship with the company.
Farm Director
Jerry Choo
He leads the company’s technical and resource management with a focus on innovation and efficiency. He and his team excel in durian cultivation, production, and research, driving the adoption of smart plantation practices. Overseeing daily operations, Jerry manages staff, ensures compliance with agricultural standards, and optimizes resources to enhance productivity and profitability. His expertise and dedication play a vital role in advancing the farm’s sustainability and industry leadership.
Farm Director
Jerry Choo
He leads the company’s technical and resource management with a focus on innovation and efficiency. He and his team excel in durian cultivation, production, and research, driving the adoption of smart plantation practices. Overseeing daily operations, Jerry manages staff, ensures compliance with agricultural standards, and optimizes resources to enhance productivity and profitability. His expertise and dedication play a vital role in advancing the farm’s sustainability and industry leadership.
Farm Director
Lim Wei Soon
He oversees all aspects of farm management and operations, ensuring tree health, harvest quality, and resource efficiency. Responsible for strategic planning, implementing sustainable agricultural practices, and leading the team to achieve optimal productivity while prioritizing environmental stewardship.
Farm Director
Shun Chee Kit
Leads all farm operations, ensuring the health and productivity of trees while optimizing harvest quality and resource efficiency. Develops and implements strategic plans, oversees sustainable farming practices, and manages daily activities to enhance overall farm performance. Works closely with the team to maintain soil fertility, improve irrigation systems, and uphold high agricultural standards for long-term sustainability.